panic and choke
⊆ 4:46 PM by Yasi Xu | ˜ 0 comments »Funny thing, one of the writings "The Ketchup Conundrum" was published in September 2004. I actually remember seeing it in The New Yorker at the time because I was in RI and the household had subscription.
"Mustard now comes in dozens of different varieties. Why has ketchup stayed the same?" Who would ever come up with that besides Gladwell? I sometimes wonder what this guy's brain is made of.